Magazine tips
1. Efficient, fast, easy to scan (that’s showing off the service)
2. Familiar recognition from issue to issue (that’s the brand)
3. Emotionally irresistible (that’s the image’s appeal)
4. Arousing curiosity (that’s to pull the casual glancer in)
5. Intellectually stimulating, interesting (that’s to promise benefits)
2. Familiar recognition from issue to issue (that’s the brand)
3. Emotionally irresistible (that’s the image’s appeal)
4. Arousing curiosity (that’s to pull the casual glancer in)
5. Intellectually stimulating, interesting (that’s to promise benefits)
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